The jobholder is will develop and implement Bank’s Mobile-First Digital strategy and ensure the Bank has an excellent go-tomarket strategy for all Mobile Channels to increase penetration amp; utilization, and reduce churn on the Bank’s Mobile Channels across the market segments. Additionally, they will consistently create differentiated Mobile-First offerings through innovation and partnering to grow the Bank’s profitability and to deliver on strategic objectives.
Key Responsibilities
- Develop the Bank’s Mobile-First Digital strategy for Kenya liaising with the Head of Digital.
- Design, create, deliver and maintain a robust Mobile channel offering with intuitive digital customer journeys that effortlessly increase conversions/transactions, improve experience, generate revenue and lower cost to serve.
- Liaise with Corporate Communications/Retail/Commercial/Corporate Business Units for Mobile Channel marketing and rollout of new Mobile channel features, services and experiences.
- Reduce transaction costs via innovative Mobile channel products and services to decongest banking halls.
- Create strategic alliances/partnership to grow the banks’ market share in its chosen niche.
- Define and document Product Papers, Standard Operating Procedures (SOPs), SLAs and Risk Management Frameworks for all Mobile Channel digital solutions.
- Work with other support units i.e. Retail/Commercial/Corporate Business Units, Operations, Risk Management, Product Development, Fincon, Operations and IT to maximize products’ ROI/RO.
- Perform other duties as may be assigned by the Head of Digital.
Requirements
Qualification
A good first degree in any discipline or equivalent degree. Relevant Masters’ degree will be an advantage
A recognized professional certification will be an added advantage.
Required knowledge, skills and abilities
- Excellent digital products knowledge
- Excellent Mass market Customer Sales amp; Service engagement capabilities
- Excellent Digital Marketing skills
- Strong Data Analysis skills
- Good negotiation /presentation skills
- Knowledge amp; understanding of Retail market
- Good Oral amp; Written communication
- Organization and coordination skills
- People Skills
- Strategic orientation
- Initiative/Entrepreneurship/ taking ownership
- Analytical Skills/ Problem solving
- Self-Management
- Interpersonal Skills
Supervisory Skills
- Organization and coordination skills
- People Skills
Generic Skills
- Strategic orientation
- Initiative/Entrepreneurship/ taking ownership
- Analytical Skills/ Problem solving
- Self-Management
- Interpersonal Skills
Benefits
Competitive renumeration package