Sales Marketing Director

Sales Marketing Director
Pawame, Kenya

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
Bachelor's Degree
Total Vacancies
1 Job
Posted on
Apr 15, 2021
Last Date
May 15, 2021
Location(s)

Job Description

ABOUT US

Our goal at Pawame is to support limitless opportunity through a foundation of safe, reliable, and affordable solar energy. With so many African communities lacking access to power, participating in the modern digital world can be challenging and laborious. The Pawame team provides the energy-driven tools these communities and individuals need to become successful students, entrepreneurs, and global citizens. We like to think of ourselves as an electric foundation, and our team is what makes that possible.

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ABOUT THE ROLE

The mission of the Sales amp; Marketing Director is to drive the company’s sustainable revenue growth within the confines of the function’s top-down budget allocation.

Female candidates are strongly encouraged to apply.

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KEY ACTIVITIES AND RESPONSIBILITIES OF THE ROLE

Sales: Achieve and maintain month on month average revenue growth, as stipulated in the financial model by December 31st 2020 and on wards

  • Effectively recruit and manage the performance of the Sales and Marketing management team.
  • Coach and guide regional managers in order to maximize the sales potential in their regions.
  • Optimize existing sales channels and develop innovative new ones in order to diversify the organization’s sales capability.

Sales: Optimize and Standardize existing sales channels by December 31 2020

  • Optimize and standardize field sales methods in order to effectively measure their performance and ensure continuous growth and sound ROI:
    • Door to Door
    • Market Storms
    • Group sales
  • Assess amp; redesign the function of the Tele sales team in order to elevate their contribution to at least 20% of total revenue by December 31 2020.

Sales: Increase the average revenue generated per sales agent per month by 50% by December 31 2020 and by a further 100% by December 31 2021

Effectively restructure the management of the field sales force, ensuring excellence in sales agent recruitment, training and career development, resulting in:

    • Significantly higher average productivity.
    • Significantly longer tenure with the company.

Sales: Develop and execute a sales strategy that assures an average of at least 80% repayment efficiency over the first 3-months of payments post-sale

  • Design and implement an effective incentive compensation structure that will:
    • Be cost effective with respect to the unit economics Attract top talent in the industry.
    • Ensure adequate drive in generating new sales.
    • Ensure adequate drive in ensuring strong repayment behaviors.
  • Work with HC, ICT and other functions in the organization to ensure that the agents are well equipped with resources and systems to pursue incentives successfully.

Business Development: Define and develop at least 2 new sales channels with clear performance management metrics, with each comprising at least 20% of total new revenue generation, reducing overall average customer acquisition costs by at least 20% by December 31 2021

  • Develop a third sales channel, that is separate from field and Telesales, comprising of at least 20% of new revenue generation by June 30 2021.
  • Develop At least one additional sales channel based on a national partnership, comprising of at least 20% of new revenue generation by December 31 2021.

Marketing: Align the company’s mission, vision brand and unique value proposition across the sales organization

Differentiate the organization from its peers and emphasize its core values across:

  • Marketing materials
  • Agent Training curriculum
  • Branding of agents and county shops
  • Market activation initiatives

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KEY CROSS-FUNCTIONAL RELATIONSHIP amp; INTERFACES

Finance

Manage the Sales amp; Marketing functional budget and ensuring adequate processes ad systems in place for reconciliation of all monies issued.

Human Capital amp; Admin

Reporting on audited individual performance and Implementation of policies related to recruitment, onboarding, compensation, performance management and off-boarding.

Inventory amp; Logistics Management

Delivery of sales forecasts by county and region, working with the team in prioritizing

Job Specification

Job Rewards and Benefits

Pawame

Information Technology and Services - Nairobi, Kenya
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