Job Purpose:
Support Delivery of expected Retail Lubes Volume, Grow sell-out of lubes at station, Enhance clean, Hygienic and bright stations/service bays, execute lubes marketing initiatives to improve sell out, maintain and develop strong customer relationships, whilst at same time adopting defend and growth strategies.
Principal Accountabilities:
Sales
- Ensure Site meets Monthly Target for their Lubes Volume.
- Ensure LPG targets are met per site
- Increase Lubricants Sales through retention and recruitment of new customers at assigned sites.
- Push for LPG Sell-out and recruit new customers
- Push to grow LPG sales to increase our market share
- Ensure Lubes sales record and OE elements (AVA) compliance at 100%. Through recording, Observing and analysing site’s Lubricant sales (Especially high turnover SKUs) Weekly
- Build rapport amp; maintain good relationship with all customers and TMs
- Contributes to Sites success by meeting Lubricant Sales Goals
- Market monitoring and Intelligence Maintain database of the market size, competitors and market shares. Provide regular market intelligence such as pricing, new customers, competitor activities etc.
- Defend business from competition by working along with OS to aggressively follow-up on site lubes prospects around the station to make purchase. And Identifying specific site lubricant sales opportunities and following through in assisting stations to acquire such customers
- Ensuring Retail sites compliance with lubes stocks availability, visibility and active selling (AVA). Carry out regular equipment audits at customer sites and advise / take timely remedial action. Liaise with Engineering where necessary on equipment installations, maintenance and other technical requirements.
- Make sure LPG cages are well merchandised, Branded and price well displayed
- Monitor LPG stocks at stations to avoid stock-outs
- Monitor Cylinder Float holding per sites
- Conduct Basic trainings to OS on product knowledge
Clean, Hygienic and Bright site
- Enhance Clean, Hygienic and safe site by ensuring CSAs/OS/mechanics/Qms have complied with proper PPE amp; Clean uniform
- Conducting site Audits through check lists to ensure clean and bright standards at sites are adhered to
- Ensure proper merchandising of MDUs, cleanliness of service bays, and good housekeeping at service bay
Marketing
- Ensure proper execution of customer value propositions (CVPs) for initiatives such as VRPT (Vivo Retailer Portal Tool), Service Bay/Motorbike booth Operations and Pitstop/free checks execution at forecourts
- Continuously Execute Marketing initiative to improve sell out (AVA agenda, Cheki Mbele initiative) etc.
HSSE
- Undertake service bay HSSE and Cleanliness audit at each site visit.
- Do TNT/PI reporting for service bay/Customer Champions staff
Requirements
Job Knowledge, Skills amp; Experiences:
- University Graduate in Business or technical related fields
- Experience in customer account/relationship management, sales, negotiation, and business analysis.
- Results driven, with sound business and commercial acumen
- Good team Player, with ability to provide solutions that are creative and innovative
- Market/Competitive Analysis
- HSSE
Competencies :
Technical Skills
- Knowledge of Lubricants
- Knowledge of product specification
- Under Bonnet diagnostic techniques
- Customer Value Propositions:
- Stock management techniques
- Mastery of HSSE rules
Operational Skills
- Active Contributions in promotions and products launches
- Respect of work standards
- Ability to communicate with clients’/site staff/VE staff
Relationship Skills
- Capacity for sales (Active sales)
- The ability to work with site teams