Director of Marketing
Angaza, Kenya
Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Oct 27, 2023
Last Date
Nov 27, 2023
Location(s)
Job Description
About AngazaAngaza enables businesses to sell life-changing products, on credit, to low-income, unbanked consumers in emerging markets. Our technology uses an IoT network of connected devices, mobile payments, and machine learning to accelerate the adoption of solar energy systems, smartphones, and appliances.
We are reinventing consumer credit by making it available to the 2 billion people across the globe who are unbanked or left out of formal credit/savings ecosystems. With Angaza, consumers have the flexibility to buy now and pay later, with full pricing transparency. And, merchants can increase their sales and revenue by over 8x by offering life-changing products on credit.
Angaza is building a more equitable world through access to credit and financial inclusion. With Angaza’s point-of-sale (POS) consumer financing solution, consumers in Kenya and other emerging markets can acquire life-changing products, like smartphones and appliances, by paying over time for their cost.
Angaza’s inclusive finance platform is already used by businesses in 50+ countries across Sub-Saharan Africa, Latin America, and Asia to improve the daily lives of over 20 million people.
This RoleAngaza is hiring a Director of Marketing. We are looking for a dynamic, hands-on leader who is equally comfortable executing on tactical growth plans and setting strategy for Angaza’s marketing initiatives over the next several years. The Director of Marketing will own the Angaza marketing strategy and lead a team of talented marketers to execute it. The ideal candidate is commercially minded, with robust experience in sales-driven B2B and B2C marketing, brand building and trade visibility in Africa.This role will be primarily responsible for defining the go to market strategy for Angaza’s products and services, increase awareness, drive demand and build loyalty to support the overall business objectives. This position is based in Kenya and reports to Angaza's Chief Commercial Officer. Responsibilities
Other DetailsAngaza i
We are reinventing consumer credit by making it available to the 2 billion people across the globe who are unbanked or left out of formal credit/savings ecosystems. With Angaza, consumers have the flexibility to buy now and pay later, with full pricing transparency. And, merchants can increase their sales and revenue by over 8x by offering life-changing products on credit.
Angaza is building a more equitable world through access to credit and financial inclusion. With Angaza’s point-of-sale (POS) consumer financing solution, consumers in Kenya and other emerging markets can acquire life-changing products, like smartphones and appliances, by paying over time for their cost.
Angaza’s inclusive finance platform is already used by businesses in 50+ countries across Sub-Saharan Africa, Latin America, and Asia to improve the daily lives of over 20 million people.
This RoleAngaza is hiring a Director of Marketing. We are looking for a dynamic, hands-on leader who is equally comfortable executing on tactical growth plans and setting strategy for Angaza’s marketing initiatives over the next several years. The Director of Marketing will own the Angaza marketing strategy and lead a team of talented marketers to execute it. The ideal candidate is commercially minded, with robust experience in sales-driven B2B and B2C marketing, brand building and trade visibility in Africa.This role will be primarily responsible for defining the go to market strategy for Angaza’s products and services, increase awareness, drive demand and build loyalty to support the overall business objectives. This position is based in Kenya and reports to Angaza's Chief Commercial Officer. Responsibilities
- Strategy: Own the development of the overarching marketing strategy for Angaza, with specific focus on customer segmentation, brand development, go-to-market strategies for products amp; services, and key customer insights to deliver superior results.
- Marketing Operations: Lead the team to develop and execute impactful marketing and promotional campaigns that support the commercial teams to deliver on business objectives.
- Brand Management: Act as the primary brand champion within Angaza, ensuring that brand essence plus the overall look and feel are consistently communicated and well maintained in all written and visual marketing materials.
- Performance Management: Develop benchmarks and tools to plan, implement, monitor and report the performance and ROI of marketing activities.
- Budget Management: Oversee the development and management of the department budget, actively tracking ongoing spending to ensure alignment with business objectives and optimal use of resources .
- People Management: Oversee the hiring, coaching, performance evaluation and professional development of the marketing team.
- Bachelor’s degree in marketing, business, economics, social sciences or related field
- At least 10 years' experience in a similar role, preferably with B2C marketing, trade marketing, retail, FMCG, or a marketing agency in Kenya.
- Experience with building and managing marketing teams, and comfort engaging with senior stakeholders.
- Excellent written, verbal and presentation skills - fluency in English and Kiswahili is required.
- Ability to identify target audiences, develop strategy and employ tactics that engage, inform and motivate them.
- Ability to utilize data to measure activity and extract key insights to iterate and refine initiatives.
- A deep understanding of how to turn insights into action and impact the commercial agenda of the organization.
- Experience being goal-oriented and comfortable measuring the team’s success by quantitative performance.
- Highly innovative and collaborative, with excellent interpersonal and influencing skills.
- Ability to collaborate with teams across a variety of locations and cultures.
- Excellent project management skills paired with great attention to detail.
- Exemplify Angaza’s key values: impact-driven, empathetic, courageous, trustworthy, curious, and collaborative.
Other DetailsAngaza i
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