Senior Growth Marketing Manager - Nairobi
Angaza, Kenya

Angaza creates software that enables businesses to sell life-changing products, on credit, to low-income consumers in emerging markets. Our technology uses an IoT network of connected devices, mobile payments, and machine learning to accelerate the adoption of solar energy systems, smartphones, and appliances.
Over 2 billion people across the globe live off-grid or are unbanked. Connecting this population to power, productive-use appliances, and financial services represents a $400 Billion+ current market opportunity. Angaza’s B2B technology platform enables distribution businesses in emerging markets to grow their revenue by over 8x by extending their sales and credit offerings to this consumer base.
When a family in Tanzania (or Nicaragua, or Nigeria, or India) pays a weekly installment on their new home solar installation, their payment is processed by Angaza backend software. When a distributor monitors the repayment performance of their loan portfolio, they use an Angaza web application to do so. Our software is already used by businesses in 50+ countries around the world to improve the daily lives of over 5 million people.
Role Objective
Increase brand awareness and grow the lead pipeline in key markets. Play a lead role in marketing channel development and optimization across the buyer journey.
Role Summary
Angaza seeks an experienced B2B marketer to grow our brand awareness to new markets and increase the quantity and quality of sales leads. Reporting to the Director of Marketing, you’ll own the numbers for top-of-the-funnel lead and conversion metrics, building and executing strategies that drive demand and grow our lead channels, optimize campaigns along the mid-funnel, and increase conversion rates. You will develop a lead pipeline strategy that engages channel partners. You’ll manage and execute short- and long-term multi-channel campaigns including email, co-promotions and more.
This is a cross-functional role that will interact regularly with the marketing and sales teams. You will make a significant impact on Angaza’s revenue. This role is based in Nairobi, Kenya and reports to Angaza’s Director of Marketing. Responsibilities

• Create and execute strategies that expand Angaza’s brand awareness into new markets.
• Build and grow the inbound lead pipeline by refining existing strategies and adding new channels.
• Owns the numbers for lead generation and sales conversions.
• Uses marketing and sales data to refine marketing strategies and test new ones.
• Rapidly test and execute campaigns along the mid-funnel that increase lead quality and conversions.
• Line management of regional team member(s)
• Develops targeted lead generation campaigns with personalized content through the buyer journey.
• Implements lead generation content in coordination with other team members.
• Partner with key business teams - Marketing, Sales and Channel Partnerships - to develop and execute plans that deliver quarterly and annual business goals.
• Manage external vendors as needed.
• Support and coach team members as needed.

Required Experience

• BA/BS in Marketing and Communications, Media, Social Science or related field
• 10+ years of experience in marketing for technology/B2B SaaS; startup experience is a plus.

Required Skills Attributes

• Demonstrable experience growing a B2B lead pipeline and converting leads along the buyer journey
• Experience with managing people
• Proficiency with CRM and marketing automation tools
• Data-driven mindset, demonstrated experience with using marketing data to design acquisition strategies
• Familiarity with best practices and tactics of digital and paid advertising
• Attention to detail, produces polished and consistent results
• Able to blend strategy with execution on a fast pace
• Excellent project management skills, able to set deadlines, communicate effectively, and keep projects on pace
• Excellent writing and content creation skills
• Comfortable with experimentation

Other DetailsAngaza is a for-profit company based in Nairobi and San Francisco.
Employees receive salary and competitive benefits that include: - company-sponsored private medical plan - pension plan with company contribution - quarterly professional development allocation - team amp; mission you can believe in
Our Commitment to DEIAt Angaza, we evaluate all candidates on the basis of their ability to meet stated job requirements. We do not discriminate against candidates on the basis of sex, gender, marital status, religion, nationality, or other personal characteristics. In keeping with our commitment to supporting a safe and inclusive workplace,we strongly encourage candidates fr