Social Media Marketing Manager
Avania.Co.Ke, Kenya

Social Media Marketing Manager Position

Our company is looking for a dedicated Digital marketing manager to work with us manage the handling of all social media channels and promoting products & content in order to promote our brand by posting promotional content and interacting with an existing customer base on online social media platforms such as Instagram, Facebook Twitter, LinkedIn, Youtube and TikTok.

Key responsibilities

Creating engaging Multimedia content, including text posts, video and images for use on social media.

Manage the day-to-day handling of all social media channels, promoting products & content, scheduling posts and stories in a way that is consistent with our brand and social media strategy.

Regularly interacting with customers and dealing with customers’ enquiries via Telephone, Whatsapp, email, or face-to-face.

Developing new creative and engaging social media strategies and campaigns.

Managing a budget to be spent on promoting social media posts and influencer advertising.

Keeping track of data and analysing the performance of social media campaigns

Monitor SEO and user engagement and suggest content optimization

Undertake audience research

Meeting and collaboration with stakeholders such as social media influencers.

Analyze competitor activity and recommend improvements to increase performance

Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity

Qualifications and Skills Required

1 year Social Media experience using social media for brand awareness and impressions

Excellent knowledge of Instagram, Facebook, Twitter, LinkedIn, TikTok, Google Ads and other social media best practices

Solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers

Understanding of SEO and web traffic metrics

Experience with doing audience and buyer persona research

Good understanding of social media KPIs

Familiarity with web design and publishing

Excellent multitasking skills

Photo and video-editing experience

Critical thinker and problem-solving skills

Team player

Good time-management skills

Great interpersonal, presentation and communication skills

BSc degree in Marketing or relevant field

Job Rewards and Benefits