Trade Marketing Manager
Angaza, Kenya
Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Feb 14, 2023
Last Date
Mar 14, 2023
Location(s)
Job Description
About AngazaAngaza enables businesses to sell life-changing products, on credit, to low-income, unbanked consumers in emerging markets. Our technology uses an IoT network of connected devices, mobile payments, and machine learning to accelerate the adoption of solar energy systems, smartphones, and appliances.
We are reinventing consumer credit by making it available to the 2 billion people across the globe who are unbanked or left out of formal credit/savings ecosystems. With Angaza, consumers have the flexibility to buy now and pay later, with full pricing transparency. And, merchants can increase their sales and revenue by over 8x by offering life-changing products on credit.
Angaza’s inclusive finance platform is already used by businesses in 50+ countries across Sub-Saharan Africa, Latin America, and Asia to improve the daily lives of over 20 million people.
The Trade Marketing Manager will act as the ‘voice of the field’ within Angaza’s marketing team and will be responsible for the development, execution and performance of all trade marketing activities to enhance the visibility and growth of Angaza’s product brands in the relevant trade channels.
This role will be based in Nairobi, Kenya, but is expected to spend at least 60% of the time in the field in various locations across the country.Responsibilities
Employees receive salary and competitive benefits that include: - company-sponsored private medical plan - pension plan with company contribution - quarterly professional development allocation - team amp; mission you can believe in
Our Commitment to DEIAt Angaza, we evaluate all candidates on the basis of their ability to meet stated job requirements. We do not discriminate against candidates on the basis of sex, gender, marital status, religion, nationality, or other personal characteristics. In keeping with our commitment to supporting a safe and inclusive workplace,we strongly encourage candidates from traditionally underrepresented backgrounds to apply.
We are reinventing consumer credit by making it available to the 2 billion people across the globe who are unbanked or left out of formal credit/savings ecosystems. With Angaza, consumers have the flexibility to buy now and pay later, with full pricing transparency. And, merchants can increase their sales and revenue by over 8x by offering life-changing products on credit.
Angaza’s inclusive finance platform is already used by businesses in 50+ countries across Sub-Saharan Africa, Latin America, and Asia to improve the daily lives of over 20 million people.
The Trade Marketing Manager will act as the ‘voice of the field’ within Angaza’s marketing team and will be responsible for the development, execution and performance of all trade marketing activities to enhance the visibility and growth of Angaza’s product brands in the relevant trade channels.
This role will be based in Nairobi, Kenya, but is expected to spend at least 60% of the time in the field in various locations across the country.Responsibilities
- Contribute to the development of the overall marketing strategy and oversee the execution of planned trade marketing campaigns and promotions.
- Track, analyze and report on the performance of all trade marketing campaigns, including ROI and recommendations for optimization.
- Manage the trade marketing budget, ensuring optimal ROI on relevant spend.
- Lead the planning and oversee the execution of Angaza-led marketing activations to drive visibility and uptake of the product brand.
- Work closely with with the sales team to plan and execute co-sponsored in-store activations with retail merchants.
- Contribute to the design and manage production of in-field marketing collateralOversee the deployment of produced collateral to ensure maximum brand visibility.
- Develop a stock management process to ensure the efficient procurement, storage, deployment and tracking of marketing collateral.
- Act as in-field ‘brand police’ to monitor placement and use of branded collateral and adherence to guidelinesMonitor and report in-field competitor and/or general market activities, with recommendations on how to address any existing risks or threats to the business.
- Engage with customer segments in the field and capture feedback on customer experience, brand visibility, product understanding and any strategic information to the business.
- Coordinate trade media placements (e.g. radio interviews) and support sales team with interview prep and talking points where necessary.
- Support marketing team in other activities amp; initiatives that may be assigned by the Manager.
- Minimum of 5 years experience in B2C trade marketing in Kenya, retail and/or FMCG or marketing agency.
- Experience should include extensive field/BTL marketing, merchandising and POS branding, and engagement of wholesale and retail partners.
- Must be creative with excellent written and verbal skills - fluency in English and Kiswahili is required.
- Experience with managing budgets and external vendors (production suppliers, marketing agencies, media houses, etc).
- Familiarity with engaging ‘Bottom of Pyramid’ customers.
- Strong communication skills and the ability to engage and influence stakeholders.
- Strong project management and demonstrable experience leading complex projects from start to finish.
- Can thrive in a fast-paced company and able to liaise with stakeholders across multiple social strata, businesses and departments to get things done.
- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations or related field.
Employees receive salary and competitive benefits that include: - company-sponsored private medical plan - pension plan with company contribution - quarterly professional development allocation - team amp; mission you can believe in
Our Commitment to DEIAt Angaza, we evaluate all candidates on the basis of their ability to meet stated job requirements. We do not discriminate against candidates on the basis of sex, gender, marital status, religion, nationality, or other personal characteristics. In keeping with our commitment to supporting a safe and inclusive workplace,we strongly encourage candidates from traditionally underrepresented backgrounds to apply.
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