Growth Hacker
Flare, Kenya
Job Description
Rescue.co is a fast-growing tech startup building the emergency response of the future. Our 24-hour rescue.co Dispatch Center provides lifesaving services to millions of Kenyans, and our platform powers emergency response for SOS and EMS applications.
Our vision is that emergency response is only minutes away, no matter where you are or who you are. Over the last four years, we’ve built and deployed a lifesaving platform and assembled the largest network of ambulances and first responders in East Africa. Our platform has reduced response times by more than 80% and saved thousands of lives from previously impossible situations. We are expanding our operations and looking for passionate, hardworking, and effective team members to spearhead this next growth phase.
We are 40+ business amp; ops specialists, software engineers, and emergency dispatchers based in Nairobi and operating throughout Kenya, with plans to expand rapidly to other countries. We respond to over 700 emergencies every month. We are a goal-driven, results-oriented team that continuously improves our technologies and dispatch operations. We value consistency, community, alignment, and curiosity.
Requirements
- Develop and execute a data-driven growth strategy that drives user acquisition and builds a pipeline of high-potential and likely-to-convert customers across all our emergency response services.
- Develop and execute a data-driven growth strategy that drives provider acquisition of key emergency service companies in collaboration with the team to ensure our user growth matches our response capabilities.
- Conduct research and analysis to identify target markets, user needs, and growth opportunities.
- Identify issues that may be hampering business growth.
- Develop, test and optimize growth strategies to improve user acquisition.
- Collaborate with cross-functional teams to improve user experience, increase engagement and retention, and optimize the conversion funnel.
- Track and analyze key metrics to evaluate the effectiveness of growth strategies and make data-driven decisions.
- Monitor industry trends and stay up-to-date on emerging growth hacking techniques and tools.
- Collaborate with product teams to develop and implement new features and services that drive growth.
- Collaborate with the provider management team to ensure supply matches where we have demand for the services.
- Provide feedback on marketing activities to improve the efficiency of campaigns.
Qualifications
- 3+ years of experience in growth hacking, digital marketing, or a related field.
- Proven track record of driving user growth and engagement through innovative and data-driven marketing techniques.
- Strong analytical and problem-solving skills, with the ability to analyze data, draw insights and make data-driven decisions.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Strong understanding of digital marketing channels, including social media, email, and search engines.
- Experience with A/B testing and optimization tools.
- Familiarity with analytics tools such as Google Analytics or Mixpanel.
- Passion for innovation, entrepreneurship, and growth.
Benefits
Lean and agile Kenya amp; global teams of highly-skilled and experienced talent
Mission-driven team amp; work; chance to work on live and action-packed lifesaving platform
Full-time position with great team amp; benefits
Fun and flexible work environment in our Nairobi office
Competitive salary