About KOKO NetworksKOKO Networks is a venture-backed climate-tech company with 1,200+ employees across East Africa amp; India. Our mission is to imagine and deliver technology that improves life in the world’s fastest growing cities. We offer a fast-paced and highly collaborative work environment with significant opportunities for professional growth. Our core lines of business currently include: (1) KOKO Fuel, an ultra-clean liquid bioethanol cooking fuel solution delivered via a network of smart fuel ATMs and leveraging existing downstream liquid fuels infrastructure;(2) KOKO Climate, which retails the emissions reductions that occur from switching households from deforestation-based charcoal to KOKO Fuel; and (3) KOKO Club, a tech-enabled, direct-to-consumer, instant fulfillment retail platform operated in partnership with neighborhood retailers.In 2021, KOKO was selected as the world’s leading emerging markets climate technology solution by FT/IFC.
Your RoleAs Assistant Manager Trade Marketing, you will assist the Manager, Trade Marketing Fuel and Club to develop Trade marketing strategy and execute it in trade and at the point of sale in a Network such as Nairobi, Mombasa or West. You will be responsible for KPIs such as fuel sales in your network, store traffic, basket size, shopping frequency, ticket size, and ARPU as well as key initiatives in the annual Channel Marketing Plan for your network or region. What you will do
Insights:
- Assist the Manager, Trade Marketing Fuel and Club to uncover deep shopper, trade and local network insights.
- Assist the Manager, Trade Marketing Fuel and Club to stay current on market trends and competitor activity.
- Assess competitor activity in your network.
- Become the shopper expert in KOKO.
Strategy amp; Planning:
- Assist the Manager, Trade Marketing Fuel and Club to develop shopper/channel marketing strategy and plans across assortment, merchandising, pricing, promotion amp; pricing.
Execution:
- Partner with the Channel team and 3rd party companies to execute channel marketing plans in the trade and at the POS.
- Share the Trade Marketing plans during cycle meetings with Channel teams.
Tracking amp; Control:
- Track key performance indicators and key Trade Marketing initiatives for your network.
- Manage relevant Channel marketing budgets for your network.
Stakeholder Engagement:
- Engage with internal teams (Brand Building teams, Channel teams, Category Management teams, other cross functional teams) as well as external stakeholders such as merchandising companies and suppliers of POS, store branding and branded merchandise.
What you will bring to KOKO
- 3+ years of experience in mass market retail and or FMCG companies.
- Basic appreciation of channel marketing, trade category management, trade marketing or customer marketing.
- University degree in a related field, with postgraduate degrees preferred.
- Comfort role modeling behaviors in line with KOKO culture, including leadership, professionalism, customer orientation, safety consciousness, and innovation.
- Ability to work in a self-led manner, in an environment with significant time pressure.
- Unquestionable integrity.
KOKO is committed to gender and racial diversity in the workplace. We encourage candidates of all backgrounds to apply!